doemer | Testimonials

SUCCESSFUL PROJECTS

Our expertise for your success

Case 1

Interim executive purchasing management for monobrand chain with online shop.
Involvement in corporate restructuring and redesign and relaunch of brand

• Design management, PM, sourcing and QA
• Restructuring and brand relaunch
• Adjustment of target group messages and analogous reorientation of the collection
• Concentration and revision of market and supplier structures
– Supplier sourcing and creation of a fast fashion supplier pool
• Adjustment of organizational structure and business processes
– Design and implementation of monthly look books and support for photo shoots
• Staff and cost reduction, outsourcing

Case 2

Interim Management, Einkaufsleitung Fashion, Pure Onliner Organisationsentwicklung, Prozessoptimierung, Optimierung der Sortimentsstrategie, Entwicklung und Umsetzung von Eigenmarken
Interim fashion executive purchasing management for a purely online company.
Organization development, process optimization, optimization of product strategy and
development and implementation of private labels

• Operational executive purchasing management for women’s apparel
• Relaunch of the full women’s apparel portfolio
-Process and touchpoint optimization, cost reduction and outsourcing
• Revision of the target group message and product strategy
• Reworking of the brand portfolio and acquisition of new brands for competitive differentiation
• Development and implementation of an additive private label strategy for women’s apparel and men’s and boy’s suits
• Development of a purchasing organization for private labels comprising design, PM, sourcing and QA.
• Ongoing preparation of trend forecasts preseason / in season and order recommendations
• Strategy development and implementation of the campaign plan (online, catalog and flyer)

Case 3

Directed the creative modernization of the private label portfolio for men’s suits, multichannel company.
Project management for trend information and product optimization

• Executive creative management for men’s suits
• Preparation of the trend forecast men’s suits and ‘translation’ for the 60+ target group
• Creation of collections for the private label introductory pages for seven catalogs
• Development of these seven themes for the retail stores, including visual merchandising

Case 4

Interim executive purchasing management for a specialized chain store.
Process optimization, revision of private label and third-party brand portfolio strategies and business development – internationalization and revision of the purchasing strategy

-Leading retail chain in its specialized segment
-Executive manager of design, PM, merchandising and QA
– SCM optimization for stationary retail in preparation for the planned
expansion within the DACH region
– Optimization of the existing product strategy
– Internationalization of the product strategy
– Expansion of private label textiles from 40% to 60%
– Transfer of all production facilities from Europe to Asia

Case 5

Interim, luxury brand, executive purchasing management for a purely online start-up.
Business development, supplier sourcing, purchasing planning and SCM.

• Strategy consulting and operational implementation of the addition of luxury brands to the portfolio
• Target group definition and market positioning
-Development of third-party brand portfolio and purchasing plans
• Acquisition and operational purchasing for the planned brands and contract negotiations
• Budgeting and cost management
• SCM optimization

Case 6

Project director for optimizing the retail strategy for a multichannel group.
Purchasing plan, creation of the collection, marketing strategy and visual merchandising

• Head of the one-year test phase to optimize the retail strategy
– Development of the collection framework plan and purchasing planning for private label textiles
– Planning of space management and visual merchandising at the POS
• Creation of monthly private label young-fashion collection
• Trend scouting and product recommendations for group-wide advertising campaigns

SUCCESSFUL PROJECTS

Our expertise for your success

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Case 5

Case 6

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